Build awareness and understanding of Airbnb’s Co-Host Network.
Make the new hosting feature feel relatable, useful and easy to act on.
Our Solution
Authentic creator-led storytelling with Chrissie Swan.
Through creative weekly storytelling across broadcast and social, we showcased Chrissie’s hosting experience in her very own home. The campaign used a trusted voice and real home context to explain how a local Co-Host can support listing setup, reservations and guests.
Campaign Performance
590k
Video views
90%
of exposed listeners took action
with 27% using the Airbnb app or signing up
1.1m
broadcast reach
A Closer Look
CHRISSIE SWAN - LIVE READ
The Takeaway
By demonstrating the feature through a trusted personality’s real experience, Airbnb turned product education into relatable storytelling that drove understanding, positive perceptions and action.
