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THE VALUE OF A LASTING LEGACY

BRANDS: Nova Podcasts
INDUSTRY: Alcohol & Liquor
MARKET: National
MEDIA MIX: Podcast

Brand Challenge

Celebrate the 75th anniversary of Grange in a way that reinforces its status as one of Australia's most enduring and iconic luxury brands.

Our Solution

Contextually integrate Penfolds within episodes of Mark Bouris' podcast 'Straight Talk'.

‘Straight Talk’ explores the themes of achievement, legacy and defining career moments, so there was a natural intersection between Penfold’s legacy positioning and the themes already emerging in Mark’s interviews. Through carefully placed questions around legacy, achievement and lasting impact, Penfolds became a credible part of the conversation, with brand mentions delivered organically within the existing editorial environment.

Campaign Performance

585K

combined content engagements

292k

podcast downloads

289k

YouTube views delivered through video extensions with Mark Bouris' audience.

A Closer Look

HOST READ #1

HOST READ #2

The Takeaway

The strongest integrations don’t need to create a conversation for a brand - they find the conversation the brand already has a credible right to be part of.

‘Straight Talk’ was already featuring accomplished Australians and naturally exploring their careers and defining achievements. NOVA found a contextual moment within those existing conversations where Penfolds Grange’s positioning around legacy and enduring achievement genuinely belonged.

THE VALUE OF A LASTING LEGACY

Brand Challenge

Celebrate the 75th anniversary of Grange in a way that reinforces its status as one of Australia's most enduring and iconic luxury brands.

Our Solution

Contextually integrate Penfolds within episodes of Mark Bouris' podcast 'Straight Talk'.

Campaign Performance

A Closer Look

The Takeaway

The strongest integrations don’t need to create a conversation for a brand - they find the conversation the brand already has a credible right to be part of.

Work with us

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BUILDING RELEVANCE WITH THE NEXT GENERATION

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THE VALUE OF A LASTING LEGACY

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