Position Dan Murphy’s as the accessible home of cocktail inspiration by helping audiences feel confident in recreating great drinks at home.
Our Solution
A connected talent ecosystem around Britt Saunders, AJ, High Scrollers and Big Business.
The four-part bespoke cocktail segments and host-read podcast sponsorships created discovery and credibility, while Britt and her partner AJ’s social series brought recipes from the Dan Murphy’s Cocktail Book into relatable at-home moments.
Campaign Performance
100K
unique Podcast users reached
across High Scrollers & Big Business
67%
of Podcast listeners named Dan Murphy’s as Sponsor of the Year
593k
SOCIAL VIEWS
18.9K
SOCIAL ENGAGEMENTS
A Closer Look
The Takeaway
When inspiration is delivered by trusted talent, product education feels accessible, entertaining and actionable.
Audiences gained the confidence to recreate drinks at home and rewarded Dan Murphy’s with strong brand affinity, culminating in the brand being voted Sponsor of the Year.
