OMO became an inaugural brand partner of Two Doting Dads, embedding Ultimate Capsules into Matty J and Ash Wicks’ honest and humorous take on family life. Across a four-week sponsorship, the partnership brought OMO into host reads, four sponsored ‘Parental Lies: Dirty Dads Edition’ segments and social content, turning relatable parenting moments into entertaining branded moments while demonstrating the product in action.
