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SPREADING BRAND LOVE

  • BRANDS: Nova, Nova's Red Room
  • INDUSTRY: FMCG
  • MARKET: Multi-Market
  • MEDIA MIX: Digital, Experiential, Radio, Socials - Brand
Brand Challenge
Our Solution
Campaign Performance
Media Mix
The Takeaway
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Brand Challenge

Turn a refreshed jingle into purchase intent.

Reintroduce the iconic Happy Little Vegemite jingle to a new generation, using family relevance and nostalgia to strengthen brand love and purchase intent.​

Our Solution

The Wiggles live in Nova's Red Room, presented by Vegemite.

By bringing together an iconic Australian brand, a much-loved song and The Wiggles, the refreshed Vegemite jingle became a cultural moment that connected generations and put Vegemite back at the heart of family mornings.

Campaign Performance

82%
OF EXPOSED LISTENERS TOOK ACTION
with 35% purchasing Vegemite
89%
of exposed listeners say the campaign improved their perceptions of Vegemite
97%
of exposed listeners are likely to purchase Vegemite in the next 4 weeks

A Closer Look

FITZY, WIPPA & KATE

The Takeaway

Nostalgia didn’t just get noticed, it drove action.

A familiar cultural asset became a high-impact family experience, proving that nostalgia can do more than attract attention when it is refreshed with the right talent and context. It can improve perception, prompt action and drive near-term purchase intent.​

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BUILDING RELEVANCE WITH THE NEXT GENERATION
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MUSIC THAT MOVES PEOPLE
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THE VALUE OF A LASTING LEGACY
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PLAY LEAVE PAYS OFF
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DRIVING OUTDOOR INSPIRATION
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BEST IN GLASS
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FROM SIDE QUEST TO STORE VISIT
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THE RECIPE FOR INFLUENCE(R)
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