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DRIVING OUTDOOR INSPIRATION

Brand Challenge

Introduce BCF to the Nova Podcast Network through authentic content that made outdoor adventure, road-tripping and time outside feel accessible and entertaining.​

Our Solution

A road trip to Cessnock with Cooper & Matty Johns

Backstage with Cooper & Matty Johns took BCF on the road for the podcast’s very first travelling vodcast, turning a simple sponsorship into a genuine adventure. From road-trip banter and family stories to 4WDing and outdoor experiences, BCF became part of the journey itself, with host reads and social content extending the experience well beyond the episode.

Campaign Performance

32.8k
YouTube views within the first two weeks
Ranking as the top-performing video on Backstages' channel in May
42.9k
unique listners

A Closer Look

The Takeaway

A natural talent and brand fit turned podcast sponsorship into a multi-platform adventure, positioning BCF as the trusted companion behind memorable trips outdoors.​

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