Showcase the capability, comfort and reliability of Ford’s Next Gen Everest, Ranger and Raptor models.
Our Solution
Authentically integrate the Ford vechines into NOVA's annual road trip to Mt Buller.
Placing three Ford vehicles at the centre of NOVA’s annual ‘SNOVA’ trip, Jase, Lauren & Clint experienced the models on the road, creating natural conversations around comfort, storage, model choice and winter readiness. Broadcast integration, social stories and post-event content followed the journey from departure to the mountain.
Campaign Performance
6.65M
BROADCAST IMPACTS
reaching 662k listeners 3+ times
105K
SOCIAL VIEWS
A Closer Look
JASE & CLINT VOICED COMMERICAL
JASE HAWKINS VOICED COMMERICAL
The Takeaway
Authentic product integration creates natural advocacy and highly viewed social content.
By putting Ford vehicles into a real winter road-trip experience, the product capability was showcased through genuine use rather than a product demonstration alone.
