Demystify financial behaviours while building consideration among emerging banking customers.
Position Ubank as a relatable and accessible banking option for younger Australians.
Our Solution
'The Rich Girl Dictionary' with Two Broke Chicks.
The six-part branded podcast series unpacked modern financial behaviours such as Doom Spending, Loud Budgeting and Money Dysmorphia. The campaign embedded Ubank within conversations that deeply resonated with younger Australians.
Campaign Performance
88%
of exposed listeners said they were likely to consider Ubank in the future
76%
of exposed listeners undertook an online action, including almost half visiting the Ubank website
156k
Social engagements
56K
'Rich Girl Dictionary' downloads
A Closer Look
The Takeaway
By turning emerging money trends into content people wanted to listen to, share and save, Ubank became part of a new generation’s financial conversations.
