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#30101B

Live + Local Goes Global​

  • BRANDS: Nova, Nova's Red Room
  • INDUSTRY: Travel
  • MARKET: National
  • MEDIA MIX: Digital, Experiential, Radio, Socials - Brand
Brand Challenge
Our Solution
Campaign Performance
Media Mix
The Takeaway
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Brand Challenge

Strengthen consideration & preference for Expedia among Gen Z Australian travellers.

Our Solution

Nova's Red Room Global Tour - an experience designed to turn travel inspiration into action.

Powered by Expedia, NOVA ran a nationwide competition giving listeners the chance to win a once-in-a-lifetime music journey across Sydney, Auckland, Los Angeles and Las Vegas. Through an all-audio ecosystem approach, the campaign delivered unmissable reach across multiple touchpoints, positioning Expedia as the travel brand of choice for a new generation of travellers.

Campaign Performance

9 / 10
OF EXPOSED LISTENERS ARE LIKELY TO USE EXPEDIA WHEN BOOKING THEIR NEXT TRIP
94%
TOOK ACTION
after hearing the campaign | vs. 64% benchmark
73%
CAMPAIGN RECALL
vs. 43% benchmark
36%
OF EXPOSED LISTENERS BOOKED THROUGH EXPEDIA
& 20% downloaded the app

A Closer Look

The Takeaway

Combining passion points with purpose drives action.

By integrating Expedia into a once-in-a-lifetime winner experience, the campaign delivered both cultural relevance and measurable business impact.

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SPREADING BRAND LOVE
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PARENTING MESS, BRAND SUCCESS
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BUILDING RELEVANCE WITH THE NEXT GENERATION
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MUSIC THAT MOVES PEOPLE
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THE VALUE OF A LASTING LEGACY
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PLAY LEAVE PAYS OFF
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DRIVING OUTDOOR INSPIRATION
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BEST IN GLASS
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FROM SIDE QUEST TO STORE VISIT
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THE RECIPE FOR INFLUENCE(R)
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