Reposition Chobani's High Protein Yogurt as an everyday food choice, rather than a product associated solely with fitness enthusiasts and gym-goers.
Our Solution
Integrate Chobani into the daily habits and routines of listeners across radio and podcast.
Through the bespoke Chobani High Protein Wheel, on-air creators seamlessly weaved the product benefits into engaging Breakfast competition segments. Supported by creator-led podcast sponsorships, the campaign kept Chobani front of mind throughout key moments when listeners were considering their next meal, snack or grocery shop.
Campaign Performance
965k
GROCERY BUYERS REACHED
8.1M
BROADCAST IMPACTS
A Closer Look
Ricki-Lee & Tim Live Credit + Competition Segment
High Scrollers Podcast Host Read
Do You F*cking Mind? Podcast Host Read
The Takeaway
Combining the scale of broadcast and the authenticity of creator-led podcasts results in significant reach and engagement.
By embedding Chobani within daily listening routines rather than fitness-focused environments, the campaign successfully broadened the relevance of High Protein Yogurt to everyday Australians.
