Build awareness and trial of the new Chupa Chups Jellies range through playful family moments across audio and shopping environments.
Our Solution
Turn the 'Free the Funshine' jingle into a family soundtrack.
Creator-voiced commercials from Fitzy & Lenny and Wippa & Jack built awareness, while Chrissie Swan’s mystery-tune competition drove participation. A multi-platform audio approach spanning broadcast, digital audio, DAB+ and Coles Radio kept the campaign top of mind throughout the day, following families from the morning commute through to the weekly grocery shop.
Campaign Performance
6.26m
AUSSIES REACHED
575K
Parent Grocery Buyers aged 25- 54 reached
A Closer Look
CHRISSIE SWAN - IN-SHOW COMPETITION
FITZY & LENNY - 30sec COMMERCIAL
WIPPA & JACK - 30sec COMMERCIAL
The Takeaway
Playful family talent, a sticky jingle and contextually relevant audio placements make a brand impossible to miss.
