#01204e

CREATING A CITY-WIDE CONVERSATION

BRANDS: Nova, Smooth FM
INDUSTRY: Entertainment
MARKET: Sydney-Only
MEDIA MIX: Creator-Led, Digital, Radio, Socials - Brand, Video

Brand Challenge

Drive awareness & participation for the 70th anniversary of TAB Golden Slipper Day among Sydneysiders.

Our Solution

Transform the TAB Golden Slipper trophy into the hero of a city-wide conversation.

NOVA turned event awareness into audience participation by creating a search for the missing Golden Slipper trophy. Led by trusted talent ,Fitzy, Wippa & Kate, and an evolving clue-based narrative, the campaign gave Sydneysiders a reason to keep engaging as the story unfolded. By connecting broadcast, social and video content around a single idea, NOVA built anticipation, sustained engagement and excitement ahead of race day.

Campaign Performance

17K

video views

+122% above target

1.7K

Landing Page views

Generating a 3.59% CTR to the ATC website

A Closer Look

First Clue with Tommy Berry

Winner Announcement

The Takeaway

The combination of storytelling, competition & multi-platform amplification creates momentum that maintains attention.

By turning a traditional event promotion into an interactive city-wide hunt powered by trusted talent, the campaign gave audiences a reason to actively engage rather than simply consume messaging, capturing their attention throughout the lead-up to race day.

CREATING A CITY-WIDE CONVERSATION

Brand Challenge

Drive awareness & participation for the 70th anniversary of TAB Golden Slipper Day among Sydneysiders.

Our Solution

Transform the TAB Golden Slipper trophy into the hero of a city-wide conversation.

Campaign Performance

A Closer Look

The Takeaway

The combination of storytelling, competition & multi-platform amplification creates momentum that maintains attention.

Work with us

View More

SPREADING BRAND LOVE

PARENTING MESS, BRAND SUCCESS

BUILDING RELEVANCE WITH THE NEXT GENERATION

MUSIC THAT MOVES PEOPLE

THE VALUE OF A LASTING LEGACY

PLAY LEAVE PAYS OFF

DRIVING OUTDOOR INSPIRATION

BEST IN GLASS

FROM SIDE QUEST TO STORE VISIT

THE RECIPE FOR INFLUENCE(R)