Make Spider-Man: Brand New Day an unmissable cinema event.
Harness audience anticipation, create excitement around the release, and drive moviegoers to cinemas through exclusive experiences.
Our Solution
Web of Wins - a multi-market experience designed to turn anticipation into participation
From exclusive preview screenings to talent-led giveaways, social amplification and SuperNova street activations, the campaign gave audiences more ways to get closer to the action, building excitement around the release and driving fans towards the big-screen experience.
Campaign Performance
1.2K
COMP ENTRIES
23% above benchmark
2.5k
COMP PAGE VIEWS
113% above benchmark
4
supernova activations
across Sydney, Melbourne and Adelaide
A Closer Look
Mel Tracina - Weekday Giveaway
Jase, Lauren & Clint - Live Read
Cale Porter - Weekend Giveaway
The Takeaway
Combining exclusive access, premium experiences and a high-frequency audio results in meaningful audience participation
The campaign successfully connected fans with the film before and after release, delivering exceptional value, strong engagement and a powerful cinema launch for Sony Pictures Australia.
