Drive active consideration of CommBank’s credit card range among 18–39-year-olds in an increasingly competitive category.
Our Solution
Creator-led storytelling and two competition bursts designed around relatable spending moments.
CommBank’s ‘Doubt Never Did’ platform was brought to life through creator-led broadcast integrations, paid social and co-branded win pages, moving audiences from product discovery to direct participation.
Campaign Performance
91%
of exposed listeners took action
with 17% applying for a credit card or beginning the process of applying
6.7k
competition entries
+490% uplift on benchmark
3.4m
AUSSIES REACHED
A Closer Look
The Takeaway
A connected audio, social and competition strategy moves audiences from from awareness to action.
Positive perceptions of CommBank Credit Cards were strengthened while generating direct engagement at scale.
