Inspire trend setters to curate their Summer looks with THE ICONIC
& make THE ICONIC their one-stop-shop destination.
Our Solution
THE ICONIC Summer Sounds - one-of-a-kind live music event.
Designed to celebrate the start of summer, the bespoke event combined live music, fashion and exclusive experiences. Supported by a multi-channel campaign across Nova 96.9 and Nova 100, the promotion drove listeners to a VIP competition experience that culminated in an exclusive Watsons Bay Hotel event hosted by Smallzy.
Campaign Performance
1.56M
TOTAL CAMPAIGN REACH
451K
DIGITAL AUDIO IMPRESSIONS
150+
EXCLUSIVE EVENT ATTENDEES
A Closer Look
The Takeaway
Combining trusted media brands, premium creators and immersive live experiences can transform a retail campaign into a cultural moment. By connecting fashion with music and experiential engagement, the campaign delivered strong audience reach, meaningful brand interaction and value well beyond the initial investment.
“I had the best experience of being here, that’s an amazing thing.”– Customer, THE ICONIC
“Such an unforgettable event. Thank you & the team for the amazing work.” – Brand Manager, THE ICONIC
