Build awareness of Steggles’ annual Charity Chook initiative.
Show how an everyday family meal Could support Australian children and families in need.
Our Solution
Bring 'Tastes Good, Does Good' to life.
Through a network of trusted family voices, Steggles’ annual Charity Chook initiative was transformed from a fundraising campaign into an everyday purchase decision. Kate Ritchie, Chrissie Swan and The Johns Family helped connect purpose with the dinner table, showing Australians how a simple family meal could create meaningful impact for children and families in need.
Campaign Performance
19.2K
video views
318k
unique digital audio listeners
A Closer Look
Trish Jones - Host Read
Kate Ritchie - Live Read
Chrissie Swan - Live Read
The Takeaway
Trusted family voices turned a grocery purchase into a clear act of support, combining national reach with warm, credible storytelling.
