MILO turned Backyard Cricket from a charity event into a national brand moment, becoming its first commercial partner and giving kids across Australia the chance to play alongside Prime Minister Anthony Albanese, sporting stars and media personalities. Fitzy, Wippa & Kate put childhood ambition at the heart of the campaign, while creator-led family storytelling connected MILO’s growth, focus and energy credentials to real parenting moments, extending the story from the school run to the supermarket aisle.
