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Delivering the Dream

  • BRANDS: Nova, Smooth FM
  • INDUSTRY: Charity & Non-For-Profit
  • MARKET: National
  • MEDIA MIX: Creator-Led, Digital, Experiential, Podcast, Radio, Socials - Brand, Video
Brand Challenge
Our Solution
Campaign Performance
Media Mix
The Takeaway
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Brand Challenge

Make Dream Home Art Union impossible to ignore by increasing awareness and consideration through a unique, talent-led experience.

Our Solution

Dream Home Art Union Live at Dune – an exclusive white-label event featuring Delta Goodrem at the Dream Home prize property.

Leveraging the trusted voice of Cam Daddo, the star power of Delta Goodrem and a competition-led strategy spanning audio, digital and social, the campaign transformed the Dream Home experience into an aspirational cultural moment that converted awareness into action.

Campaign Performance

85%
of exposed listeners took action after hearing the campaign
vs. the 64% benchmark
93%
said the campaign improved their perception
of Dream Home Art Union
29%
of listeners purchased a Dream Home Art Union ticket
after campaign exposure

A Closer Look

The Takeaway

Talent-led experiences can create meaningful engagement and commercial impact for not-for-profit brands.

By executing a fully integrated multi-channel strategy, NOVA transformed a fundraising lottery into a premium entertainment experience. The campaign successfully drove both brand and behavioural outcomes, delivering strong awareness, positive brand perception and ticket purchase intent.

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SPREADING BRAND LOVE
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PARENTING MESS, BRAND SUCCESS
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BUILDING RELEVANCE WITH THE NEXT GENERATION
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MUSIC THAT MOVES PEOPLE
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THE VALUE OF A LASTING LEGACY
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PLAY LEAVE PAYS OFF
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DRIVING OUTDOOR INSPIRATION
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BEST IN GLASS
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FROM SIDE QUEST TO STORE VISIT
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THE RECIPE FOR INFLUENCE(R)
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