Making Fitbit Famous Again

Brand Challenge

Elevate Fitbit to ‘must have’ status for a new generation​.

Our Solution

Give Fitbit icon status with the 'Breaking Ground' vodcast​.

Campaign Performance

An Award-Winning Performance

Most of Creative Sales Solution Award at the Australian Radio Awards, Breaking Ground ​ Fitbit favourability increased by 21% ​ 17% of listeners went out and bought a Fitbit

Take a Closer Look