Dulux Paints the Town Taylor

Industry: Home Improvement
Media Mix: Billboards, OOH, Radio

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Brand Challenge

Help Dulux capitalise on the talkability of Taylor Swift’s 2024 tour

To start a conversation about their (massive) catalogue of colours.

Our Solution

Have Taylor name-drop Dulux to get the attention of Aussies.

Campaign Performance

“Generated undeniable buzz.” – B&T

And an +2667% uplift in brand interest for Dulux.

Take a Closer Look

Listen to the Live Read