Live + Local Goes Global

Industry: Travel
Media Mix: Events, Live Music

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Brand Challenge

Reach the Unreachables

Expedia want to become the go to booking hub for Gen Z.

Our Solution

Taking Nova’s Red Room to a global scale, powered by Expedia

Campaign Performance

A record-breaking 24 hours for Nova’s Red Room brand

Within the first 24-hours post announce, we had over 1K+ entries with 60% of entries opting in to hear more from Expedia.

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